Shell celebrates 125 years in Singapore, driving innovation for a cleaner energy future

Event Highlights

The evening welcomed some 200 attendees comprising Shell partners, customers and employees, and showcased a tribute video produced by students at the Institute of Technical Education (ITE). ITE also contributed a Shell Eco-marathon vehicle for display at an on-site heritage exhibition. Shell Eco-marathon is an annual energy-efficiency challenge aimed at getting tertiary students to design and race energy-efficient vehicles. A longstanding education partner with Shell, ITE will once again take part in the challenge in March 2017 at the Make the Future Singapore festival, a flagship Shell event to be held at Changi Exhibition Centre.

The highlight of the night was an immersive performance presented by Shell, using the latest Google Tilt Brush virtual reality technology. Vincent Yong, a former Shell-National Arts Council scholar and an award-winning choreographer, painted with abstract movements against simulated backdrops of Singapore’s past, present and aspired future. The performance brought to life Singapore’s transition from its early origins to current cityscape as well as Shell’s vision of the years ahead. Mr Yong performed in a “green room” and his virtual reality paintings were projected onto a wide screen for the audience.

Notes to Editors

Shell's 125 years in Singapore

• Since 1891, more than five generations of Singapore residents have kept faith with us. Your trust has enabled us to grow from having an oil storage installation in the 1890s to being a company that now serves the world from Singapore. Today we are a business that spans many fields, from shipping to aviation and petrochemicals to petrol fuel. Shell believes by working together we can transform lives by bringing more and cleaner energy to communities, everywhere. 
• We serve a large community. Many thousands of loyal customers pump at our Shell stations every day. And we have partners who have collaborated on community programmes for many years: NParks; Singapore Environment Council; Northlight School, and the tertiary institutions, including the Institute of Technical Education.
• We kicked off the first round of Shell Traffic Games in 1958, in collaboration with the Singapore Traffic Police. We had former Prime Minister Lee Kuan Yew grace our inaugural event. Since that memorable occasion, more than one million children have come through our safety initiative. The Games focus on safe cycling, as well as safe driving and walking. Through this, we hope many more young Singaporeans will grow up with Shell and associate us firmly with safety and the public spirit.
• With an eye on the future, we have asked ourselves how we can prepare Singaporeans to meet future energy challenges. We believe one way is through STEM, or Science, Technology, Engineering, and Mathematics, and creating access to STEM education and avenues to create science-based solutions that bring cleaner energy to more people. Hence last year we started the Shell STEM Innovation Challenge with the Singapore Science Centre, a longstanding Shell partner.
• We also have Shell Eco-marathon, a travelling competition that challenges students to design, build and drive the most energy-efficient car. Each year, students from around the world put together some of the most futuristic vehicles powered by biofuel, solar energy, or hydrogen. There is even a 3D-printed car. The Philippines has been hosting the Asia version of the competition. We will be having this in Singapore in March 2017 so that our young technologists and engineers can showcase their talent right here.
• Our community initiatives have won us important awards. In 2012, Shell Companies in Singapore was conferred a Special Mention (Best Community Developer) at the Singapore Compact CSR Award, which recognised organisations with responsible business practices across the areas of environment, community, and their people, and demonstrate working in partnership with stakeholders to achieve long-term sustainability of the business. That was a proud moment for us. 
• In 2014, the Singapore government honoured us with the Honorary Partner in Progress award for our key role in supporting Singapore’s economic and social development, and we remain the only such recipient from the private sector.
• Our hope is to serve you and your families for many more decades, with meaningful jobs, great products, and innovations that deliver more energy with the least pollution. As we celebrate our 125th year in Singapore this year, our anniversary slogan is “Partnering Generations for Our Energy Future” – a reminder that we have an obligation to make the future with you

Find out more about Shell’s 125 years in Singapore

Key Milestones

• 1922: First Shell retail pump opened in Singapore on Orchard Road. Today Shell has close to 60 retail stations across the country.
• 1937: Refuelling operations in Singapore officially began at the old Kallang Airport. We have supplied fuel to Singapore Changi International Airport for over 30 years.
• 1958: Inaugural Shell Traffic Games in Singapore held at makeshift road safety park at Kallang. Then Prime Minister Lee Kuan Yew presented prizes. 
• 1960: Shell awarded “Pioneer Certificate No. 1” by Singapore government to set up Singapore’s first oil refinery. For the first time in history, oil was transported in bulk ships from Europe to Asia and directly discharged into the tanks on Pulau Bukom. This removed the need for manual labour to carry oil crates from ship to shore, cutting discharge time by a third. Oil transportation to Asia became so efficient that Shell could reduce the price of kerosene by nearly half, beating our competitors. 
• 1963: Shell Woodlands North Lubeoil Blending Plant officially opened. Today, it can supply 240 million litres of lubricants and grease to 33 countries.
• 2000: Shell launched Shell V-Power in Singapore, the first premium performance fuel in the market. In September 2015 we introduced Shell V-Power Nitro+, formulated to act instantly to reduce friction in critical engine areas and deliver more power to the wheels.
• 2009: World-scale Mono-ethylene Glycol (MEG) plant, one of the largest MEG plants in the world, officially opened on Jurong Island. Shell’s investments in Jurong Island have helped to attract millions of dollars of foreign investments from specialty chemicals players, supporting the country’s move into this growing niche sector and creating jobs.
• 2010: Shell Eastern Petrochemicals Complex completed, making Bukom an integrated oil and petrochemicals site, with manufacturing facilities for fuels, lubricant base oils and specialty chemicals.
• 2014: Shell Aviation became sole provider of fuel storage management and refuelling operations at Seletar Airport.
• 2015: Upgraded the Ethylene Cracker Complex, bolstering the company's largest refining-chemicals integrated site. Shell produces some of the key ingredients that go into making everyday products like detergents, shampoo, and body wash.

View the key milestones

Shell Singapore by the Numbers

• 3,100+ employees 
• Over 1 million children have experienced Shell Traffic Games for the past 58 years
• 55 years operating in Pulau Bukom 
• Supporting science, innovation, and STEM education through the Singapore Science Centre since 1978
• 21 years at Shell Jurong Island, a coming-of-age
• More than 30,000 people have benefitted from 15 years of Shell nurturing youth entrepreneurship in Singapore
• Nanyang Technological University, National University of Singapore, the Institute of Technical Education and the polytechnics have taken part in Shell Eco-marathon in the past 9 years

View Shell Singapore By The Numbers

Enquiries:

Jason Leow
General Manager, External Relations, Shell Singapore
+65 9729 4475/ jason.leow@shell.com

Esther Ng
Client Executive, Consumer Marketing, Edelman Singapore
+65 9782 5450/ esther.ng@edelman.com

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