Why Shell?

Brand & Heritage

Building on a heritage of more than 100 years the Shell brand has the leading market share in the petroleum retail business in Singapore with over 57 stations.

Quality & Differentiated Products

Shell prides itself on supplying you with the quality products and customer service you've come to expect over the years.

Shell Fuels

Shell is in the business of making better fuels for your vehicle.

• Shell V-Power Nitro+ contains a unique double action formula, to prevent and remove performance-robbing engine deposits. With 25% more friction reducer+, it is designed to act instantly to improve performance, helping the engine deliver more power to the wheels.
• Shell FuelSave is the product of specialist expertise and rigorous research. Enriched with Active Efficiency Ingredients, Shell FuelSave keeps your engine clean and improves fuel economy^*.

^{† Actual effects and benefits may vary according to vehicle, age of vehicle, driving conditions and driving style. Actual potential benefits relate to a detergency element which is designed to help clean up existing deposits in your engine.}

^{*comparison between a standard petrol/diesel and that same petrol/diesel [of the same bio-content] containing our fuel economy formula. Savings may vary according to vehicle/driving conditions and driving style.}

Shell Oils and Lubricants

Shell Lubricants is the number one global lubricant supplier* and has a 70-year history of innovation. Designed to give you a cleaner car engine, a more responsive bike or a more reliable truck, we’ve put our extensive oil-development knowledge into every aspect of the Shell formula – from the base-oil technology through to additive selection and blending. By cleaning, protecting and lubricating, our range of Shell oils is designed for the challenges of today’s vehicles.

^{* Source: Kline & Company, Competitive Intelligence for the Global Lubricants Industry, 2008–2018.}

Shell Select Stores

Select is Shell's very own convenience store, with a network of more than 7,500 stores in 47 countries. In Singapore, there are over 50 Select stores and growing. Every Select store retailer is supported by world class category management:

• Promotions attracting new customers and making our sites talk of the town
• Dedicated team and back end system supporting Select store retailers’ operations and growth
• Research based merchandising maximising sales and improved customer experience
• Latest retail format designed using comprehensive shopper’s mission management

Shell Escape Programme

Shell Escape is our loyalty programme that rewards customers for fueling with us.

Shell Escape now rewards customers for more than just purchasing Shell fuel! Whether it’s servicing at Shell Autoserv, sprucing up at Shell Car Wash or protecting your ride with DirectAsia Insurance, customer will be rewarded for every bit of love they show their car.

Shell Escape rewards you for every litre of quality fuel that you purchase at Shell. The more you refill at Shell, the more Shell Escape points you accumulate!

Expert Support

The Shell retail family benefits from:

• Workshops and training for the site management and staff at the Shell Retail Academy
• Regular assessment and consultation to improve the effectiveness of your business
• Market research and learning shared across the network on fuels, convenience retailing and operational excellence