Annual Shell Traffic Games To Demonstrate Dangers of Distracted Road Usage

• 34th Shell Traffic Games saw 200 students from eight primary schools compete with Tao Nan School emerge as the winner
• Distracted Shell Traffic Games Experience had close to 50 participants under 25 years old experience the potential hazards of distracted road usage while they were in a safe environment

Organised by Shell, in conjunction with the Singapore Traffic Police and the Singapore Road Safety Council, the experience aimed to demonstrate the potential hazards of distracted road usage based on actions that would distract the road user from concentrating fully on the road, which includes the use of mobile phones and navigational equipment.

The experience had participants under the age of 25 in the Road Safety Community Park at East Coast Park playing the Shell Traffic Games with the additional challenge of receiving and responding to text messages sent to them as they travelled from one pit stop to another.

The distracted Shell Traffic Game experience was designed following recent release of Singapore Traffic Police statistics, which found a 180 percent increase in drivers summoned over the last 10 years, for mobile phone use while driving. These findings were further underscored by a study conducted by students from Temasek Junior College, which found close to 95 percent of 110 young drivers surveyed admitting to distracted behaviour while driving.

Mr Jason Leow, General Manager, Communications, for Shell said: “We introduced the distracted driving element in this year's Shell Traffic Games following new findings by the Traffic Police and Temasek Junior College. Using technology as the distractive tool, we want to reach a new audience while continuing to educate young Singaporeans on road safety. We hope that today’s experience has encouraged more of them to think of the consequences of using their phones while on the road.”

On choosing Shell to support their school project, project leader Tan Sijia, 17, said, “We approached Shell because of their long-standing association with safe road usage. We are excited to be involved in this project, and will continue our efforts to spread the message of safe usage habits.”

“I really enjoyed playing the Distracted Shell Traffic Game today and learnt a lot about distractions on the road. I hope that the primary school children here today learnt about the importance of using the roads safely. Today’s experience has certainly taught me to think twice before using my phone while roads in the future,” Nicollete Ho, 18, the winner of the Distracted Shell Traffic Games experience said.

The 34th Shell Traffic Games Finals, held on 28 August 2014, was attended by 200 students from eight primary schools, and saw Tao Nan School emerge as the eventual winner. Eight schools had participated in the preliminary rounds of the games from 18 July 2014 to 24 July 2014.

“It has been a really fun learning experience and I am excited that my school won this year’s Shell Traffic Games. We learnt a lot about how to stay safe on the roads and it was fun competing against different schools,” said Kieran Ang, 11 from Tao Nan School.

Shell has been working closely with the Singapore Traffic Police since 1958 to promote road courtesy and safety, and has been the main sponsor and partner in bringing road safety education to millions of children through the Shell Traffic Games.

Media Contact

Yi Shi Ho

Edelman on behalf of Shell

yishi.ho@edelman.com

9225-8516

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