Shell zooms in for a brilliant finish with Scuderia Ferrari and LEGO® group alongside Kimi Räikkönen

As the LEGO cars crossed the finish line, half-sized replicas of the cars that inspired those in the Shell V-Power LEGO^® Collection, was unveiled for the very first time to the audience to celebrate the successful and enduring collaboration between Shell, Scuderia Ferrari and LEGO Group.

Partnering for success – Shell, Ferrari and LEGO^® Group

The limited-edition Shell V-Power LEGO^® Collection celebrates the shared passion for performance in Shell’s 60-year technical partnership with Ferrari. Shell has worked together with Ferrari and the LEGO Group for more than half a year to create the new cars and playsets. The model cars in the new collection again feature the smallest pull-back motor ever produced by the LEGO Group, created especially for Shell to propel each vehicle more than 2 metres on a single pull.

The models in the promotion include a Shell station with a Shell Scientist LEGO Minifigure; a Finish Line and Podium with a Scuderia Ferrari Engineer LEGO Minifigure; the Ferrari F138, the Ferrari F12berlinetta; the Ferrari 512 S; and the Ferrari 250 GTO.

New models will be released every two weeks starting from 29 August 2014. Motorists, race fans and toy enthusiasts alike can also look forward to the release of the limited-edition Shell Tanker model, available at Shell stations from 21 – 30 November 2014 only.

Commenting on the collection, Ian Albiston, said, “At Shell, we are always innovating to stay ahead of the field, developing advanced fuels and lubricants such as the Shell V-Power fuel used in both Ferrari race cars and road cars across the globe. Similarly, both Ferrari and LEGO Grouphave been at the top of their fields for more than 50 years through creativity and a devotion to excellence. Shell, Ferrari and LEGO Group have also enjoyed a close relationship due to our mutual dedication to innovation, creativity and excellence.”

Louis Tan, General Manager, Retail Sales & Operations (Shell Singapore), added, “We are thrilled to be the first in the world to release the new Shell V-Power LEGO Collection. We are also very excited that Kimi Räikkönen had the opportunity to collaborate with our local Shell Eco-marathon Asia students to unveil the half-sized LEGO replicas.  We hope that we can continue to inspire the imagination of all Singaporeans, both young and old to construct their very own racing world.”

View The 2014 Shell V-Power LEGO^® Collection

Notes to editors

About Shell

Shell endeavours to be the best fuels retailer in the world. Today, Shell has approximately 43,000 retail stations in more than 80 countries. Over 100 years of experience developing fuel technology and services make it one of the leading providers of innovative fuels. 

About Shell V-Power 

Shell V-Power is a high performance fuel designed to help your car achieve its performance potential, whatever you drive. In fact, Shell V-Power race fuel and road fuels are so similar that Shell V-Power road fuel contains 99% the same types of compounds found in the Shell V-Power race fuel being used by Scuderia Ferrari in the 2014 Formula One World Championship.

This is clearly no ordinary fuel. Its unique double-action formulation is designed to actively clean your engine and protect vital engine parts to help deliver more powerful performance. 

MEDIA ENQUIRIES: 

EDELMAN FOR SHELL 

Amanda Koh

Edelman for Shell

Email: amanda.koh@edelman.com

Tel: +65 6494 1577

Ho Yi Shi

Edelman for Shell

Email: yishi.ho@edelman.com

Tel: +65 6494 1570 

Royal Dutch Shell plc 

Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 90 countries and territories with businesses including oil and gas exploration and production; production and marketing of liquefied natural gas and gas to liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects. For further information, visit www.shell.com.

Cautionary Note

The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this press release “Shell”, “Shell group” and “Royal Dutch Shell” are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this press release refer to companies in which Royal Dutch Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence. The companies in which Shell has significant influence but not control are referred to as “associated companies” or “associates” and companies in which Shell has joint control are referred to as “jointly controlled entities”. In this press release, associates and jointly controlled entities are also referred to as “equity-accounted investments”. The term “Shell interest” is used for convenience to indicate the direct and/or indirect (for example, through our 34% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

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