Online Interactive Game Goes Live At 33rd Shell Traffic Games To Educate Primary School Students On Road Safety

Shell Companies in Singapore, who came up with the game concept, has provided sponsorship support for a team of nine students at Nanyang Polytechnic to develop ‘Traffic Guardians’, in consultation with Land Transport Authority, Ministry of Education, Singapore Traffic Police and Singapore Road Safety Council. The objective is to help pedestrians in the game cross the road safely by using various road measures such as the traffic light, zebra crossing and overhead bridge. Players are also challenged to save as many pedestrians in the game as possible and stop them from jaywalking and crossing the roads dangerously.

‘Traffic Guardians’ educates players using a combination of three levels and a variety of quizzes.

Jacky Chan, who was part of the student developer team at Nanyang Polytechnic, said, “It’s a great opportunity for us to be able to create an educational game for primary school students and teach them about road safety in a fun way. We hope the online game helps to increase the awareness of road safety among the younger Singaporeans.”

Meanwhile, the 33rd Shell Traffic Games saw New Town Primary School emerge as the overall winner. Twenty-five primary schools had participated in the preliminary rounds of the games from 29 July 2013 to 2 August 2013.

“My friends and I enjoyed ourselves today at the Shell Traffic Games and learned a lot about how to cross the road safely. We also had fun trying the online game today and will practice more after this so we can get higher scores,” said 11-year old Adam Quek.

Since 1958, Shell has been working closely with the Singapore Traffic Police to promote road courtesy and safety, and has been the main sponsor and partner in bringing road safety education to millions of children through the Shell Traffic Games.

“Road safety has always been a priority in Shell. We believe that by instilling road safety skills to children from young, it will give them the necessary foundation for life.  We are very proud that the Shell Traffic Games has been around for more than 50 years and is a familiar and well-loved activity amongst the primary schools,” said Vanessa Wan, Acting General Manager, Communications and Government Relations, Shell Companies in Singapore.

“Riding on its success, we decided this year to take the Shell Traffic Games beyond just a physical event to create a new online interactive game instead.  This way more people can take part, and we can generate greater awareness of road safety,” said Ms Wan.

Media Enquiries:

Yasmin Ramle

Edelman Singapore, on behalf of Shell Singapore

yasmin.ramle@edelman.com

Tel: 6494 1571

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