Shell Traffic Games now involve Singaporeans from five to eighty-five

A record number of more than 600 primary and pre-school students participated in the annual Shell Traffic Games Finals today at the Road Safety Community Park. Five finalist school teams of 25 students each vied for the Shell Challenge Trophy, with the team from CHIJ St. Nicholas Girls Primary School emerging this year’s champions. About 50 senior citizens also played a role in the Finals together with, for the first time, 500 pre-school children.

In its 32nd year, the 2012 Shell Traffic Games aimed to reinforce the importance of fostering road safety awareness amongst children through a fun an interactive learning environment within a simulated road safety park. Since its inception, the Shell Traffic Games has seen more than one million students go through the experience and learn more about road safety.

“The issue of road safety has been actively discussed amongst Singaporeans recently. At the heart of the issue is education and awareness of road safety, and more than ever it is important for our children to acquire road safety skills from a young age.  We also seek to educate more members of the public on road safety so we can make Singapore roads safer for everyone,” said Lee Tzu Yang, Chairman of Shell Companies in Singapore.

This year, the Shell Traffic Games involved senior citizens who participated alongside the five finalist teams with the dual objective of educating the aging population on road safety and fostering inter-generational bonds. These senior citizens are relatives of the participating students or from communities around these schools.

In addition, pre-school children got involved by having the chance to be pedestrians through a walk-through of the Road Safety Community Park with their teachers and parent-volunteers, learning about the importance of the use of pedestrian crossings and fundamentals of road safety awareness. They were also given safe cycling lessons by instructors from Bukit Batok Driving Centre and the Safe Cycling Taskforce.

Since 1958, Shell has been working closely with the Singapore Traffic Police to promote road courtesy and safety, and has been the main sponsor and partner in bringing road safety education to millions of children through the Shell Traffic Games.

“The Shell Traffic Games is a memorable part of many Singaporeans’ childhood and this year we are working to bring the success of the platform to a wider audience, including the elderly and more students. Shell has been a strong proponent of road safety since day one and we are committed to furthering road safety education in Singapore with our partners,” added Mr. Lee.

The Shell Traffic Games is also collaborating with the Ministry of Education this year to expand the programme to include more road safety education initiatives in primary schools. These include the involvement of Primary Four students in addition to the standard cohort of Primary Five students in the Shell Traffic Games, as well as the provision of educational new road safety banners, posters and brochures to be placed and disseminated in schools.

Members of the public can now also use the the Road Safety Community Park at East Coast Park as a weekend road safety familiarisation ground for their children since it has become accessible and open to public. The Road Safety Community Park has hosted more than one million children for road safety education to date, and continues to inculcate and enhance road safety awareness among about 30,000 children each year.

Enquiries:

Shell Companies in Singapore

Caroline Loke
E-mail: caroline.loke@shell.com

EDELMAN

Julia Wei
Tel: 6347 2325 / 9107 4446
E-mail: julia.wei@edelman.com

About Shell in Singapore 

Shell has been in Singapore since 1891, when it acquired eight hectares on Pulau Bukom and set up an oil storage installation. From its world-class manufacturing plants on Pulau Bukom and Jurong Island to its international trading and treasury operations, Singapore has expanded into an important hub for Shell’s businesses in the region.  

Shell’s confidence in Singapore’s strategic location and its people and government was evident, even in those early days, through its decision to build a refinery.  EDB awarded Pioneer Certificate No. 1 to Shell in 1961 and we have since then been living up to our pioneer status.

Over the last 120 years, Shell has contributed greatly to Singapore’s social and economic growth, and helped to build its talent and intellectual capital. Our success here is a result of good working relationships and long-term partnerships with our staff, union, customers, community and the government.

Shell believes in a business strategy that generates profits while contributing to the well-being of the planet and its people. Wherever possible, we endeavour to contribute to the local community and help people benefit from our activities.

Through the years, Shell has been supporting the community in Singapore.  Employees are also encouraged to participate in these community efforts as volunteers, to give back to the community and contribute to Singapore’s development.